Description
The name Lumen means light and the brand is inspired by the idea of the eternal rhythm of the city, where a single place embodies two perfect moments. From a refined morning coffee bar to a vibrant evening destination, the concept is an ode to the art of living, where light, craftsmanship, and a modern aesthetic transform every moment.
Solution
The project was a deep dive into the creative process, focusing on building a full branding and design system. It includes a full logo suite, a custom typography selection, and a unique color palette. The unique design takes inspiration from the classic forms of Roman tradition to convey an air of sophistication. The deliverables also feature motion design to bring the brand's light-centric philosophy to life, showcasing how a cohesive identity can thrive in both print and digital mediums.
Animation
This project leverages brand animation to bring the concept to life, capturing the character in a dynamic way. The result is a memorable brand that is not only visually striking but also uniquely equipped for a strong digital presence.
