Description
The main goal was to develop a brand identity grounded in the principles of femininity, self-growth, and self-love, reflecting the aspiration to become the best version of oneself. This required creating a logo, color palette, typography, and graphic elements that would effectively communicate the brand's philosophy and character while ensuring it stood out in a competitive market.
Result
The project resulted in a cohesive and distinctive brand identity, featuring a logo, unique symbol, color palette, graphic elements, packaging design, and typography that beautifully capture the brand's atmosphere and philosophy.
A carefully curated photography style was also developed to vividly reflect the brand's character in the social media & print and draw the audience into the community's unique atmosphere.
