Description
The main objective was to develop a refined brand identity for Ilia’s Flowers, a company specializing in floral decoration for the worlds of fashion, luxury, and design. The challenge was to create a visual language that reflected the brand’s core values — minimalism, modern classics, rigor, and elegance — while maintaining a balance between creativity and sophistication.
The project encompassed the creation of a main and secondary logo with unique details, elevated color palette, elegant but profound typography, and supporting graphic elements designed to communicate the brand’s expertise in crafting atmospheric and memorable events for the audience.
Result
The project delivered a cohesive and sophisticated brand identity that reflects modern elegance and refinement. A strong visual foundation, while unique packaging design — including a variety of boxes for flower arrangements — extended the brand into tangible experiences. By applying branded colors consistently across packaging and collateral, Ilia’s Flowers now presents a memorable and luxurious image that stands out in the fashion, luxury, and design spheres.
